PINK
PINK: Women in Italian Graphic Design – From Its Origins to the Present Day
The Oslo leg of the travelling exhibition PINK: Women in Italian Graphic Design – From Its Origins to the Present Day opened on 16 April at the Italian Cultural Institute in Oslo, following earlier showings in the United States, Mexico, Russia, Brazil, Cyprus, the United Kingdom, and Denmark.
The exhibition is an initiative of the Italian Ministry of Foreign Affairs and is curated by Francesco E. Guida and Lorenzo Grazzani on behalf of AIAP, the Italian Association of Visual Communication Design. Its main aim is to showcase the work and contributions of female Italian graphic designers and leading visual artists, from the 1940s to the present day. These are works and artists that have played a major role in shaping the development of Italian graphic design and visual culture, yet have too often received only limited recognition. Although they helped create iconic images and visual expressions that remain closely associated with our idea of Italian graphic design, the sector’s traditional reference points are still, more often than not, male designers.
More than forty works are on display in the exhibition. Through examples ranging from Anita Klinz to Claudia Morgagni and Adelaide Acerbi, and from Elisabetta Ognibene and Patrizia Pataccini to Michela Papadia, visitors are offered an insight into some of the most memorable and significant chapters in the history of Italian design, from the post-war period to the present day.
The opening evening featured an engaging conversation between curator Francesco E. Guida, Professor of Design and Communication at the Polytechnic University of Milan, Ina Brantenberg, partner and Creative Director at the design agency Tank, and Monica Kvinge, partner and Managing Director at Tank. The discussion provided a valuable opportunity to exchange ideas and experiences from the two countries, and members of the audience also contributed thoughtful comments and questions. Among the many attendees were numerous professionals working in the field, as well as young people curious to learn more about it. Italy’s Ambassador, Stefano Nicoletti, also delivered a few remarks for the occasion.
“PINK is a project that seeks to help give women in the field of graphic design the recognition they deserve, particularly in light of the significant contribution they have made over time to the development of this profession. PINK therefore offers a new way of looking at the history of Italian design,” said Francesco Guida.
Ina Brantenberg added: “It has been a pleasure to connect with the Italian design community. I believe it is extremely important to highlight women’s work in our field, both in Norway and in Italy, also in order to inspire future generations in visual communication.”
The exhibition PINK runs until 8 June and can be visited during the Cultural Institute’s opening hours.
Italian Cultural Institute Oslo → web
For further information, please contact:
Email: iicoslo@esteri.it
Tel: +47 400 02 790
OPENING HOURS
Monday–Thursday: 10:00–13:00; 14:30–16:00
Friday: 10:00–13:00